The FinePix J27 and FinePix J30 are both just 20mm thin and boast a 2.7-inch screen, high quality 3x optical zoom, Scene Recognition Auto and Face Detection technology with Automatic red-eye removal.

The FinePix J27 is equipped with a 10-megapixel sensor, while the FinePix J30 features a 12-megapixel sensor.

Both cameras also include a Panorama Mode which works seamlessly to stitch together three consecutive shots to produce one impressive panoramic photograph.

Scene Recognition Auto allows you to capture fantastic photos at the touch of a button. This feature intelligently detects a scene such as Landscape, Macro, Portrait, Night, Night Portrait and Backlit Portrait and automatically adjusts the exposure, focus and white balance to reveal perfect shots, regardless of the conditions or subject.

Creating perfect people photos is easy with FUJIFILM's highly effective Face Detection technology which can identify all faces in a frame and automatically adjust the focus and exposure to reveal flawless portraits. Automatic red-eye also removes red-eyes while the photo is being captured.

The FinePix J27 and FinePix J30 also incorporate Picture Stabilisation Mode which ensures image blur is kept to a minimum – ideal for when you are shooting fast moving subjects.

With an ISO sensitivity up to 3200 (at 3MP), the FinePix J27 and FinePix J30 enable the capture of detailed images with low noise in low light conditions, without the need to use a flash.

Movie recording at 30 frames per second with sound is also available on the

FinePix J27 and FinePix J30.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said these new "J" Series cameras are equipped with extensive features that ensure the best quality photographs are captured with ease.

 "The stylish camera design combined with an impressive range of functions provides a premium quality package that offers great value," Mr Dole said.

Accessories for the FinePix J27 and FinePix J30 include a Lithium-ion rechargeable battery and charger; AC Adapter, Strap; USB cable; FinePix Software (CD-Rom); Owner's Manual (CD-Rom) and User Guide.

The FUJIFILM FinePix J27 is available in Black, Silver and Pink and has a recommended retail price of $199 including GST.

The FUJIFILM FinePix J30 is available in Black and Silver and has a recommended retail price of $219 including GST.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM's aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries:

Deidre McAlinden                                                             P:  0417 758 432 (m)

FUJIFILM Communications                            E: deidre.mcalinden@bigpond.com.au

Supervisor of the SBS-TV Program Library Kelli Mark added, "We chose Fujifilm to exclusively supply our DVC Pro tapes as we have found them to be reliable and always able to do a fast turnaround. SBS has a great deal of programming that critically relies on the media being readily available and robust. Fujifilm are able to take care of both criteria. I've also found their team to be courteous, efficient and supportive. It's a good partnership and one we are very happy to continue with."

For more press information contact Salvatore Di Muccio on +61 412 649964
or at salvatore@wellabove.com

"This DSLR-style compact and lightweight camera also incorporates Face Detection Technology with automatic red-eye removal, settings up to ISO1600 at full resolution (or ISO3200 at 3-megapixel resolution) and a new Panorama Shooting Mode," Mr Dole said.

"Ideal for outdoor or nature photography, the Panorama Mode captures and combines up to three consecutive shots that are saved as one panoramic photo.

"The versatile 12x optical zoom on the FinePix S1000fd offers an expansive shooting capability of 33m-396mm (35mm equivalent) for greater range and flexibility.

"When Picture Stabilisation Mode is selected, the optimum shutter speed and sensitivity is automatically set for each scene to reduce camera blur caused by handshake or fast-moving subjects, even in low light situations."

Mr Dole said that with the option of manual photographic control, photography enthusiasts can have control of various camera settings such as resolution, ISO, aperture, shutter speed and more.

"The High Speed Shooting mode allows you to capture the following action: 7fps @ 2MP for 15 shots; 3.3 fps @ 5MP for 6 shots and 1.4 fps @10MP for 3 shots."

"VGA quality movie recording is also available at 30 frames per second with sound and electronic image stabilisation."

"The FinePix S1000fd features 13 pre-programmed scene modes with a one-touch setting for almost any situation including Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower and Text.

"Another key feature of the FinePix S1000fd that is particularly useful for holiday or outdoor photography is the long-lasting battery power delivering up to 300 shots."

Mr Dole said other features include a 2.7-inch high resolution LCD which makes it easy to compose great shots and then view your photos on playback.

"Using the Micro Thumbnail View, the LCD can also display up to 100 picture images simultaneously in a 10x10 array, enabling you to instantly select specific photos to view or print.

"The FinePix S1000fd also features an xD/SD/SDHC compatible media slot that accepts FUJIFILM's traditional xD-Picture Cards as well as Secure Digital (SD) and SD High Capacity (SDHC) cards as well," he said.

Accessories include 4xAA Alkaline Batteries; Shoulder Strap; Lens Cap; Lens Cap Cord; USB and A/V cables; FinePix Viewer CD-Rom and Owner's manual.

The FUJIFILM FinePix S1000fd has a recommended retail price of $399, including GST.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM's aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries: Deidre McAlinden Ph: 0417 758 432 (m) FUJIFILM Australia Pty Ltd

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the compact J Series range does not compromise on erformance or design, despite being pocket-sized and affordable.

The key differences between the FinePix J10 and FinePix J50 are the optical and digital zoom size, LCD screen size, ISO sensitivity and screen modes.

"Housed in a stylish and compact silver body just 19mm thin, the FinePix J10 incorporates a Fujinon 3x optical zoom, 5.1x digital zoom and 8.2 megapixel CCD for capturing bright, crisp, detailed images," Mr Dole said.

"The FinePix J50 features a powerful 5x optical zoom, 6.9x digital zoom, 8.2 megapixel CCD and is also remarkably svelte at just 23mm thin.

"The FinePix J10 features high sensitivity up to ISO1600 at full resolution, yielding exceptional performance with less noise. While high sensitivity of up to ISO800 at full resolution is available on the FinePix J50, also producing superb results.

"Both models also feature FUJIFILM's Picture Stabilisation Mode which helps reduce blurry images caused by camera shake or subject movement, especially in low light conditions.

"In fact, each camera will automatically select the correct light sensitivity and best shutter speed to help freeze the action in order to produce high quality digital images without the blur and noise often associated with low noise photographs."

Mr Dole said the J Series range incorporates pre-programmed scene modes that help ensure the capture of excellent photos in a wide range of shooting conditions - the FinePix J10 includes 14 scene modes, while 15 scene modes are available on the FinePix J50.

"The LCD screen size varies slightly on the J Series camera range. The FinePix J10 has a 2.5-inch LCD with 153,000 pixels, while the FinePix J50 has a larger 2.7-inch LCD screen with 230,000 pixel resolution," he said.

"The FinePix J10 and FinePix J50 both have the ability to capture QVGA quality movie clips at 30 frames per second with sound – very handy if your video camera is not available."Both models also accommodate FUJIFILM's traditional xD-Picture Cards along with Secure Digital and SD-High Capacity cards in their xD/SD/SD-HC compatible media slot."

Mr Dole said the FinePix J10 and FinePix J50 are very impressive digital cameras that offer compact portability combined with high quality results and impressive features – the ideal choice for consumers seeking an affordable option.

Accessories include a rechargeable Li-ion battery; Battery charger; Hand Strap; USB and A/V cables; CD-Rom; FinePix Viewer-S / FinePix viewer; Owner's manual.

The FUJIFILM FinePix J10 has a recommended retail price of $199 (including GST).

The FUJIFILM FinePix J50 has a recommended retail price of $249 (including GST).

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix F100fd is a slim camera that fits neatly into the palm of your hand.

"It combines a 12-megapixel 8th Generation Super CCD and Real Photo Processor III technology, complete with a 28mm wide angle and powerful Fujinon 5x optical zoom lens," Mr Dole said.

"Ideal for serious enthusiasts who demand ultimate performance, the FinePix F100fd incorporates Wide Dynamic Range to produce photos with more shadow and highlight detail, as well as Dual Image Stabilisation for anti-blur protection plus clear, sharp photos.

"FUJIFILM's proprietary Face Detection 3.0 Technology - which can detect up to 10 human faces in just .036 seconds – can now also identify faces at any angle in a 360-degree range regardless of whether the faces are profiled, tilted or upside down.

"Once the shot has been captured, the camera instantly corrects red-eye in just 0.1 second and then saves both the original and corrected image file automatically.

"The FinePix F100fd boasts settings up to ISO3200 at full resolution and an impressive ultra-high ISO12800 sensitivity at 3-megapixels or lower. This higher sensitivity enables the capture of non-flash photos in extremely low-light and the ability to freeze action with fast shutter speeds."

"The Portrait Enhancer Mode - which mimics a professional photo studio setting by using Face Detection and preset camera settings - has the ability to minimise fine lines and small skin blemishes for smooth, natural looking portraits," he said.

"The Micro Thumbnail playback feature displays up to 100 photos at a time to simplify picture retrieval which is ideal for viewing an index-style print on the LCD.

"The High Speed playback function also allows the display of full resolution photos on the LCD at a speed of 10 frames per second."

Mr Dole said other features include 16 pre-programmed scenes, incorporating an underwater scene mode for use with the optional underwater casing, as a well as a blog mode that automatically reduces the size of copied images for easy posting to a blog, web page or email attachment.

"Dual Shot Mode quickly shoots two images in rapid succession - one with flash and one without – and saves them both enabling a comparison of shots.

"The FinePix F100fd also features infrared communication via IrSimple™ technology for fast, easy wireless image transfer to a compatible device," Mr Dole said.

Other FinePix F100fd features include VGA movie with sound at 30fps, an xD/SD/SDHC compatible media slot, and 2.7" LCD screen that makes it easy to compose photos and confirm results in playback.

Accessories include a Rechargeable Battery NP-50; Battery Charger BC-50; USB and A/V cables; FinePix Viewer CD-Rom and Owner's manual.

The FUJIFILM FinePix F100fd has a recommended retail price of $499 including GST.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said while the FinePix Z20fd is incredibly portable and slim - allowing you to carry it anywhere, anytime in a pocket or handbag – it incorporates an impressive array of features including a 10 megapixel CCD, 3x optical zoom lens and 5.7x digital zoom.

"Available in Hot Pink, Midnight Black, Chilli Red, Glacier Blue and Wasabi Green, the FinePix Z20fd allows you to Shoot it with FUJIFILM's innovative one-touch Face Detection Technology that automatically finds and focuses up to 10 human faces with just the right brightness and integrated red eye removal," Mr Dole said.

"After shooting, FUJIFILM's IrSimple™ technology allows you to Beam it to friends so you can immediately share your favourite photos using wireless communication, without the need for cables and connections.

"To Blog it, you simply resize photos or movies in Blog mode for upload to your favourite blog or video sharing site. Or you can use the handy Auction mode to stitch photos together for an Auction site.

"The FinePix Z20fd also features a new Roll it one-touch movie recording mode, activated by a second convenient shutter button, complete with simple built-in editing functions to add finishing touches to a high-quality MPEG-4 movie with sound."

Mr Dole said the FinePix Z20fd also includes a novel Stamp feature that allows you to add a little fun to your images by ‘stamping' a variety of fun designs on up to three detected faces in your shots.

"The FinePix Z20fd offers high sensitivity up to 1600 ISO at full resolution. When combined with FUJIFILM's advanced processor capabilities, shooting in low light environments results in exceptional performance with less noise," Mr Dole said.

"FUJIFILM's Picture Stabilisation Technology uses higher sensitivities and faster shutter and operational speeds to help reduce blur from camera shake and from fast moving subjects," he said.

Mr Dole said other features include Intelligent Flash which detects subtle lighting differences within a scene and then varies the flash intensity accordingly.

"The FinePix Z20fd also incorporates Dual Shot Mode where the camera shoots two images in quick succession – one with and one without flash – saving them both so you can select the best shot.

"There are 14 scene positions available including Snow, Beach and Party, offering a one touch setting for almost any situation."

Mr Dole said the FinePix Z20fd combines style, colour and a range of impressive features, complete with advanced movie capture and sharing capabilities.

"Yet the camera is so user friendly and packed with sophisticated technology that even novice photographers will enjoy the camera to capture bright, sharp photos with clear, crisp colours," he said.

Other FinePix Z20fd features include a 2.5-inch LCD screen, dual shutter release buttons for still capture or movie recording, xD/SD/SDHC compatible media slot, 45MB internal memory and self-timer.

Accessories include a Li-ion Battery NP-45; Battery Charger; Hand Strap; USB and A/V cables; FinePix Viewer CD-Rom and Owner's manual.

The FUJIFILM FinePix Z20fd has a recommended retail price of $299 including GST.

FUJIFILM Product Manager – Paper & Chemistry, Jennifer Chan, said the new Pearl Paper has been designed exclusively for digital output and will be available in Australia from September this year.

"The embedded pearl-like crystals featured in the Pearl Paper are a special type of pigment known as pearl mica pigments that produce a high gloss reflectance, particularly in the highlights," Ms Chan said.

"This pearl effect enhances the warmth and depth of printed images. However, the technology does not affect physical properties such as paper cutting.

"Designed to accommodate the growing and diverse demands of commercial prints, Pearl Paper also enables photographers to expand their customer print options.

"When used in conjunction with such systems as FUJIFILM's Frontier Digital Minilab, Pearl Paper yields high quality digital prints that are ideal for professional applications such as portrait, fashion or commercial photography.

"The thick base and high stiffness of Pearl Paper also enhances its durability.

"Commercial photographers will find the lustrous and rich textural quality of Pearl Paper particularly beneficial where the subject matter involves highly saturated colours, fabrics or metallic objects.

"Portrait photographers will appreciate the capability of Pearl Paper to accurately reproduce a wide range of skin tones while adding a distinctive look to wedding packages and other creative opportunities."

Ms Chan said Pearl Paper is coated with the latest digital emulsion technologies renowned with Fujicolor Crystal Archive papers.

"It also incorporates the latest cyan coupler known as X-Coupler Technology which enables the paper to reproduce subtle shades of green and the most vibrant shades of blues and red.

"NLS (New Low Stain Spectral-Sensitiser) and ARR (Advanced Resistance-to-Radiation) Technologies produce pure whites and distinct highlights, and suppresses colour paper fogging caused by ambient radiation to ensure unexposed Pearl Paper retains its whiteness," Ms Chan said.

Fujicolor Crystal Archive Digital Pearl Paper™ will be offered in a range of sizes up to 50 inches wide and will be available in Australia from September 2007.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM's aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries: Deidre McAlinden Ph: 0417 758 432 (m) FUJIFILM Australia Pty Ltd

]]>http://www.fujifilm.com.au/about/media/viewArticle.asp?id=120Tue, 18 Jun 2007 0:0:0 GMTFUJIFILM's FinePix Z5fd has won a prestigious 2007 TIPA Award (Technical Image Press Association) for the Best Ultra Compact Digital Camera.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the TIPA Awards are recognised as the European ‘Oscars' of the Photo and Imaging Industry with judges adjudicating on such criteria as quality, performance and value.

TIPA described the FinePix Z5fd as ‘…a compact, technological marvel that combines elegant design with a host of practical features.'

It added that ‘…all the Z5fd's features are dedicated to producing the best possible result for the enthusiast, and to cap it all, this fast, responsive and easy-to-use ultra-compact is on sale at a very attractive price.'

Mr Dole said the TIPA Award is a tribute to the outstanding features and performance of the FinePix Z5fd.

"There is fierce competition to win these prestigious Awards with TIPA Editors voting by secret ballot to determine the best photo and imaging products in Europe," he said.

Since 1991, TIPA members have met annually for a three day meeting to discuss projects, share opinions, comment on industry trends and innovations and vote for the award-winning products.

Mr Dole said the FinePix Z5fd – available in raspberry red, mocha brown and silver - is chic and compact in its all metal design.

"It comes equipped with an extensive range of attributes that enable the capture of beautiful photographs and also makes it the perfect accessory for the style conscious.

"Features include hardware-based Face Detection technology, a selectable mode that enables the capture of up to 10 faces in a frame and optimises focus and exposure to take the best possible people photos.

"It also includes a blog mode whereby the camera copies and automatically reduces the size of copied images for fast and easy posting to a blog, web page or email attachment," Mr Dole said.

The FUJIFILM FinePix Z5fd is available in-store with a recommended retail price of $399.00, including GST.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM's aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries:

Deidre McAlinden

Ph: 0417 758 432 (m)

FUJIFILM Australia Pty Ltd

]]>http://www.fujifilm.com.au/about/media/viewArticle.asp?id=122Wed, 1 May 2007 0:0:0 GMTFujiflex Crystal Archive Printing Material is a super-glossy polyester-based (PET) silver halide material optimised for professional colour printing of large displays, advertisements and exhibition prints - designed exclusively for digital output on large format laser printers.

FUJIFILM Product Manager – Paper & Chemistry, Jennifer Chan, said Fujiflex produces exceptional quality prints characterised by wide tonal range, clean whites, rich deep blacks, and improved D-max while maintaining distinctive eye-catching colour, durability and excellent surface smoothness and flatness.